Tour Dash
Report · 2 September 2026

The Brand Kit

Tour Dash had been shipping a real visual identity for weeks without any of it being written down. This kit formalises it. It was first drawn as an options deck with two logo variations and two alternate palettes; on 2 September the owner called both halves, and the deck has been re-rendered as the decided system. The mark is the keyline tile. The palette is estate amber. Every colour here is the exact hex from the app’s own stylesheet.

Scope Brand guidelines, 8 boards Status Decided and shipped Tagline Every Showing. Every Task. We got you Covered
01

The system

Six boards cover the identity as it now ships. The mark gets the formal reading it never had: a rounded tile opened to an outline, with two parallel 45° cuts inside it forming the route through the property, and the negative space between them making the dash the product is named for. The keyline weight is a ratio rather than a value, so it holds at any size.

Brand kit cover board: the keyline mark, the Tour Dash wordmark and the tagline on a void ground.
Cover. The tagline is Every Showing. Every Task. We got you Covered.
Mark board: the keyline tile with 45 degree construction guides, clearspace and the minimum-size handoff.
The mark. Construction at 45°, a keyline weight of 13/200 of the tile width, clearspace of a quarter tile, and the handoff to the solid tile below 20px.
Lockups board: horizontal, stacked and app-tile arrangements on void and on paper.
Lockups. Horizontal, stacked and app tile on both grounds. The mark takes the ground’s ink; the accent never fills it.
Colour board: void, paper and estate amber, the two warm neutral ramps, and the three service families.
Color. Amber stays reserved for the one primary action per surface, and the three service families stay three.
Typography board: the Inter specimen and the four-step scale from page title to label.
Typography. Inter only, sentence case everywhere, the app’s real four-step scale.
In-use board: browser tab, sidebar, action buttons and map marks.
In use. Browser tab, sidebar, the one-amber-action rule, and the filled-disc / hollow-ring map convention.
02

The accent rule

This board did not exist in the options deck, because the problem it describes only surfaced when amber was carried into the stylesheet. Amber is a fill colour. Ink on it measures 10.6:1, the strongest button contrast of the three schemes that were on the table. The amber itself is only 1.66:1 against the paper ground, so anything that draws the accent as a glyph, a hairline or a mark with no label needs its own step.

The old chartreuse had the same shape of problem and it had gone unnoticed: its focus ring measured 1.10:1 on the light ground, which means light-mode keyboard focus had been invisible since launch. Rather than carry that forward, the system gained a second token.

Accent rule board: the accent as a fill versus as ink, with the three measured contrast comparisons.
The accent rule. A labelled fill uses #F0B429. Ink, hairlines and unlabelled marks use #8B640A in light and resolve back to amber in dark.
03

Secondary marks

Two of the three marks from the options deck survive under the keyline tile, which is the normal shape of a mature kit. The dash is the watermark form. The solid tile, which used to be the primary, is now the small-size form and nothing else.

Secondary marks board: the dash for watermarks, and the solid tile for small sizes.
Secondary marks. The dash for watermarks and pattern work; the solid tile anywhere under 20px, including the favicon and the app tile.
04

What the decision changed

Both halves are live. The keyline tile is in the app sidebar, on the sign-in and signup pages, in this site’s header, and across the social assets. Estate amber and the warm neutral ramp replaced chartreuse everywhere, and the three service families were re-validated against the warmed grounds rather than assumed safe: all nine combinations still clear the 3:1 floor at 3.13:1 worst case, so their hues are unchanged.

The social profile icons, covers and per-platform bios built on this system are in Brand & Social Kit.